Today is a very exciting day for all of us here, as we launch the initial version of Reppler, a service that can help you keep your social reputation clean and safe. So what the heck does that mean? Well, before we get into that, a little background…
We came up with the idea behind Reppler a few months ago when we saw articles about how social networking profiles were being used by employers to screen job candidates and to monitor employees (take a look at this great HuffPost article about thirteen people who got fired because of things they said/did on Facebook) and by college admissions officers to check out applicants (see this article). This got us thinking about the impact our social networking activity can have on how others perceive us.
You are probably not thinking about your image every time you make a status update, post a photo, or “like” something on Facebook. And there are those crazy posts your friends make on your Wall, or those embarrassing photos where you are tagged. Every one of these actions can have an impact on how others perceive you.
If that is not enough, then there are those out there who would love to hack their way into your accounts. Or who are trying to get you – or your friends – to click on links that result in malicious behavior. Any of these things can also have an impact on your image.
We call the image you have within social networking environments your “social reputation”, and with Reppler, our goal is to help you keep your social reputation clean and safe. We do that by monitoring the content in your social networking profiles to provide you feedback in three areas:
- Content – Reppler flags any content in your social networking profiles that might be considered inappropriate. In addition, it analyzes your content to give you a feel for how others might perceive you. For example, Reppler will tell you the tone of the language you use, whether it is positive, negative or neutral.
- Privacy – Reppler alerts you of any publicly-available personal information you have that should be made private, to prevent hackers from getting into your accounts.
- Security – Reppler tells you of any malicious links you have in your social networking profiles that could result in malware and phishing scams.
We feel that all of these areas can have an impact on how others perceive you, or your social reputation.
Our initial version is free and monitors the content in your Facebook profile. In the future, we plan to support other popular social networking environments, like LinkedIn and Twitter.