An interesting study was presented at The ACM CHI Conference on Human Factors in Computing Systems in Vancouver this week by a team from the Human-Computer Interaction Lab at the University of Maryland. The study, entitled “Predicting Personality with Social Media“, presents a method by which a user’s personality can be accurately predicted through the publicly available information on their Facebook profile. For a summary of the study, you can read this Discovery article.
The results of this study doesn’t surprise us. This is what we are trying to communicate in the My Impression area of the Reppler service. My Impression tries to reflect how a Facebook user could be perceived by others when they look at the user’s Facebook profile.
As more and more people look at the Facebook profile of others for various purposes – screen a job candidate, check out a potential date, etc. – how a person is perceived by others on Facebook can have a significant impact. Over time, we hope to incorporate learnings from studies like this as we improve the Reppler service.
What do you think about this study? Do you think your Facebook profile reflects your personality?