A Guide for Managing Your Professional Image on Twitter

Next to Facebook, Twitter is one of the most popular social recruiting platforms with over 100 million active users. If managed correctly, it can be a great tool for building your professional image. You can show off your expertise and engage with industry leaders and companies that you are interested in. By creating a Twitter profile, you have the opportunity to show them just how interested people are in what you have to say, and they will learn about your status in the industry. It will also increase your visibility and add to your credibility as a professional. More and more companies are using Twitter to seek new employees, but there are some common pitfalls users have to be aware off. The following guide provides some tips on how you can create a professional image on Twitter to propel your job search.

6 Tips for Twitter

Become an Expert in Your Field

Use status updates to tweet about industry topics, tips, and advice. Look for key influencers and industry leaders and follow them. If you see interesting material, re-tweet it or try to engage in a discussion. You might not get a response the first time around, but if you continuously contribute meaningful content to discussions, you will eventually be noticed.

Create an Informative Profile

Give concise information as to what you are all about, state a clear purpose and include a professional headshot as your profile picture. Make use of keywords that are applicable to your background and experience in order to catch the attention of recruiters and hiring managers.

Promote Yourself

Post links to your work and don’t be afraid to promote yourself in a responsible, non-annoying way (Don’t blatantly self-promote!). Add a link to your website, blog or LinkedIn account. Your profile’s main link should direct followers to the most relevant and engaging part of your website.

Monitor What Others Say About You

Your success on Twitter is measured by how much you are engaged in conversation, how often your tweets are re-tweeted and how many people are talking about you. You should always monitor what others are saying about you. To monitor yourself, enter your twitter handle (@yourname) in the search box or install TweetDeck on your desktop and then set up a search column for your Twitter handle. All tweets related to you will appear.

Follow the Companies That Interest You

If you already know what companies you would like to work for, ‘follow’ them! Just like with key influencers and industry leaders, try to engage with potential employers by posting meaningful comments and starting discussions.

Locate Job Search Resources

There a lot of resources on Twitter devoted to help users that are looking for new career opportunities. Search out recruiters, ‘follow’ them and don’t be afraid to note in your bio that you are looking for a new job. If you let people know what you are looking for, you’ll find many people happy to help you in your job search.

If you use Twitter effectively and responsibly, it can be a great starting point in your job search. But never forget how important it is to maintain a professional online image!

One Response to A Guide for Managing Your Professional Image on Twitter

  1. Mr Twitter says:

    Twitter is a great way to create a following. However, it’s hard to get followers. I think what trips people up is because the authors don’t speak their audience’s language.

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