Do You Know Your Audience?

October 11, 2011

On September 27, we launched a new version of Reppler with exciting new features. One of the new features is the Your Networks section of the My Networks page. Your Networks gives you a comparison of your connections across the different social networks you use. In this blog post, we will explain why this is important for managing your professional reputation.

Whether you are a student, currently employed or looking for a new job, creating and maintaining a professional online presence is more important than ever. However, in order to build that professional online presence, your have to know who you are communicating to. Who is the audience of your posts and status updates, and how would you like to be perceived by them? The abundance of social networks available on the web makes it difficult to keep track of who you added on what network. Imagine you forgot that you added your boss or coworker on Facebook, and you just posted about the long weekend in Vegas which you supposedly spent in bed with a fever, or your friends decide to post pictures of your last night out, one of your not so stellar moments.

It takes one bad judgment like that – an unflattering photo, an inappropriate comment or something more serious- and your professional reputation will take a serious hit. Also, keep in mind that the different networks show different sides of you. While Facebook zooms in on your social life and personal interests, LinkedIn emphasizes your professional accomplishments and allows you to make connections with other professionals. You may want your current employer to see your professional side on LinkedIn or Twitter, but do you really want him or her to see your party habits on the weekend?  And even if you did not add your boss to your Facebook connections, you might have added one of your coworkers who is secretly showing your employer the inappropriate content on your Wall. It is easy to lose track of all the people with whom you are sharing personal information, so there is a high risk that damaging information reaches the wrong audience.

Reppler’s new Your Network section shows how many network connections you have on each individual network, and it also displays how many connections you have across all networks combined. However, the most valuable information for users to observe is how many connections overlap within their networks. You will be able to see how many of your Facebook friends are also on your Twitter and LinkedIn network or how many of your professional contacts on LinkedIn are also connected to you on Facebook. You now know who you are communicating to, which allows you to better manage your profiles and your connections in order to maintain a professional online image. Take a look at Reppler’s Your Network section, and make sure that next time you post an update on one of your networks, you know exactly who your audience is.