October 11, 2011
On September 27, we launched a new version of Reppler with exciting new features. One of the new features is the Your Networks section of the My Networks page. Your Networks gives you a comparison of your connections across the different social networks you use. In this blog post, we will explain why this is important for managing your professional reputation.
Whether you are a student, currently employed or looking for a new job, creating and maintaining a professional online presence is more important than ever. However, in order to build that professional online presence, your have to know who you are communicating to. Who is the audience of your posts and status updates, and how would you like to be perceived by them? The abundance of social networks available on the web makes it difficult to keep track of who you added on what network. Imagine you forgot that you added your boss or coworker on Facebook, and you just posted about the long weekend in Vegas which you supposedly spent in bed with a fever, or your friends decide to post pictures of your last night out, one of your not so stellar moments.
It takes one bad judgment like that – an unflattering photo, an inappropriate comment or something more serious- and your professional reputation will take a serious hit. Also, keep in mind that the different networks show different sides of you. While Facebook zooms in on your social life and personal interests, LinkedIn emphasizes your professional accomplishments and allows you to make connections with other professionals. You may want your current employer to see your professional side on LinkedIn or Twitter, but do you really want him or her to see your party habits on the weekend? And even if you did not add your boss to your Facebook connections, you might have added one of your coworkers who is secretly showing your employer the inappropriate content on your Wall. It is easy to lose track of all the people with whom you are sharing personal information, so there is a high risk that damaging information reaches the wrong audience.
Reppler’s new Your Network section shows how many network connections you have on each individual network, and it also displays how many connections you have across all networks combined. However, the most valuable information for users to observe is how many connections overlap within their networks. You will be able to see how many of your Facebook friends are also on your Twitter and LinkedIn network or how many of your professional contacts on LinkedIn are also connected to you on Facebook. You now know who you are communicating to, which allows you to better manage your profiles and your connections in order to maintain a professional online image. Take a look at Reppler’s Your Network section, and make sure that next time you post an update on one of your networks, you know exactly who your audience is.
September 27, 2011
Today, we are launching a new version of Reppler, which adds support for Twitter and LinkedIn, among other things. But before we get into the details of the new version, let us explain the big picture problem we are addressing.
We recently conducted a survey of 300 professionals who are involved in the hiring process at their company to understand the use of social networks for screening job applicants. The results of this survey are shown in this infographic:
So what do these results really tell us? From our perspective, there are three key takeaways:
- Whether you like it or not, hirers are using social networks to screen job applicants. This means it is important to carefully manage your image on these types of sites.
- Facebook and Twitter are being used a lot to screen job applicants. On Facebook and Twitter, we believe hirers are trying to get a more personal view of a candidate, rather than the resume-like view they will see on LinkedIn.
- Hirers are looking at the social networking profiles of candidates very early in the process. This means that job seekers need to have their online act in order before they begin looking for a job.
The bottom line is that it is important for users, whether they are looking for a job or building up their professional reputation, to manage their online image across the different social networks they use. And this is the big picture problem we are addressing with the new version of Reppler.
The features in the new version of Reppler include:
- Support for Twitter and LinkedIn – Reppler now supports Twitter and LinkedIn, in addition to the support for Facebook it currently has.
- Cross-Network Analysis – In addition to monitoring each of these services to provide you feedback on the tone of language used, inappropriate content found, and other potential issues and risks identified, Reppler provides cross-network analysis in a couple areas. It looks at all of your connections across the social networks you use to inform you on the makeup of your connections. For example, Reppler will show you how many of your professional connections on LinkedIn are also friends of yours on Facebook. Reppler also provides a comparison matrix of your profile information on each social network so you can see if there are any inconsistencies in how you are presenting yourself.
- The Reppler Image Score – Reppler calculates what we call the Reppler Image Score, a measure that takes into account a variety of elements that can affect your online image – the completeness of information in your profiles, the consistency of your information across different social networks, the tone of your content, the appropriateness of your content, the number of people you are connected to, etc.
- Weekly Updates – Reppler automatically sends you a weekly email that summarizes activity across your social networks that could affect your online image. This keeps you abreast of any issues and gives you the opportunity to take action before it is too late.
That’s a quick overview of the new version of Reppler. Now you can effectively manage your online image across the different social networks you use. Reppler is a free service and you can sign up by going to www.reppler.com. If you have any feedback or questions, go to our Facebook Page and leave us a message on our Wall.